Making Accounting Accessible for Every Filipino
AskAccountant is a professional services marketplace connecting individuals and businesses with verified CPAs, bookkeepers, and tax practitioners across the Philippines — online, on demand, at transparent rates.
Democratize Access to Professional Accounting
Our mission is to make professional accounting services accessible and affordable to every Filipino — from the solopreneur in Davao to the growing startup in Makati. We believe that expert financial guidance should not be a luxury reserved for large corporations.
- Accessible pricing for individuals and SMEs
- Online-first, available nationwide
- Transparent, verified professional marketplace
A Financially Empowered Philippines
We envision a Philippines where every entrepreneur, freelancer, and household can access qualified accounting and tax advice without barriers — where compliance is straightforward, where small businesses grow with confidence, and where accounting professionals thrive doing what they love.
- Every SME has access to a trusted accountant
- CPAs build thriving practices on their own terms
- Financial compliance is simple, not stressful
Built From a Real Problem
AskAccountant began on March 14, 2026, when co-founder Joven accompanied his girlfriend, Kath, a lawyer listed to AskAbogado.PH, attended the AskAbogado.PH's VAWC event at the Tandang Sora Women's Museum. Kath was volunteering her time to provide free legal aid and consultations to women affected by violence.
Seeing AskAbogado.PH connect people with legal professionals led Joven to a related question: accountants and CPAs solve equally important problems, so why was there no equally accessible online bridge between them and the clients who needed their help?
A week later, Joven studied the Philippine market and existing ways of finding accounting support. As both a CPA and a programmer, he saw an opportunity to build a dedicated portal where clients could reach accounting professionals more easily. In early April, he began documenting the product plan with fellow CPAs and co-founders Norberto "Bert" Corneja and Adrian Cedeño.
Development of the initial prototype followed a week later. Kath suggested ways to strengthen the concept, and Joven's accounting colleagues tested the thinking against real client and practitioner needs. After roughly two months of building, gathering feedback, and refining the experience, the web app was ready to launch publicly.
That's AskAccountant — built in the Philippines, for the Philippines.
March 14, 2026
The Idea Takes Root
While accompanying Kath, his girlfriend and a lawyer, to an AskAbogado.PH event at the Tandang Sora Women's Museum, co-founder Joven saw her volunteer free legal aid for women affected by violence. The experience raised a question: could accountants have a similar platform for helping people reach the right professional?
Late March 2026
Validating the Need
A week later, Joven researched the Philippine market and the ways clients currently find accounting help. He found a meaningful access gap and documented the case for a dedicated online bridge between clients and accountants.
Early April 2026
Turning the Idea Into a Plan
Drawing on his work as both a CPA and a programmer, Joven began shaping the product and documenting how it should work. Fellow CPAs Norberto "Bert" Corneja and Adrian Cedeño joined him as co-founders, bringing decades of accounting and financial leadership to the plan.
Mid-April 2026
Building and Refining the App
Development of the first prototype began the following week. Kath contributed ideas from a professional-services perspective, while Joven's accounting colleagues reviewed the experience and shared feedback that helped improve each iteration.
June 2026
Public Launch
After roughly two months of focused development, testing, and refinement, AskAccountant was ready and opened to the public: a Philippine-built platform designed to make accounting expertise easier to find and access online.
Our Values
These aren't aspirational posters on a wall — they're the principles that shape every product decision, every policy, and every client interaction.
Trust
Every accountant on the platform is verified. We confirm credentials, validate licenses, and moderate reviews so clients always know who they're dealing with.
Accessibility
Geography and cost should never be a barrier to professional advice. We connect Filipinos across the country with qualified experts — online, at their convenience.
Transparency
Rates are displayed upfront, platform fees are stated clearly, and there are no hidden charges for clients or professionals. What you see is what you get.
Innovation
We use technology to remove friction from professional services — from instant bookings and video consultations to digital proposals and secure invoicing.
Community
We care about the accounting profession in the Philippines. We build tools that help CPAs and practitioners grow their practice and serve more clients, better.
Excellence
We hold the platform and the professionals on it to a high standard — through rigorous verification, genuine reviews, and continuous improvement.
Meet the Team
A small but passionate group of technologists, accountants, and operators united by a single goal: making professional accounting services accessible to every Filipino.
Joven Luma-as, CPA
Co-Founder & Product Developer
An IT specialist consultant with a decade of experience connecting accounting and technology. His background spans financial audit, agricultural-sector accounting, enterprise systems consulting, programming, and digital transformation.
Norberto "Bert" Corneja, CPA
Co-Founder
A public-practice professional with more than 40 years of experience, from field auditing and insurance audit to regional financial leadership, compliance, advisory, and independent practice.
Adrian Cedeño, CPA
Co-Founder
A financial leader with more than 15 years of experience across real estate, consumer goods, and manufacturing, specializing in corporate finance, tax strategy, and accounting operations.
Want to join us? Get in touch — we're always looking for great people.
What People Are Saying
AskAccountant is quietly solving one of the most underserved problems in the Philippine SME space — access to qualified, affordable accounting support.
The platform strikes the right balance between professional rigor and consumer convenience. It's a marketplace that genuinely respects both sides.
Press inquiries? Reach out to our team
Client-First Design
Every feature on the client side is optimized for simplicity. Find, book, consult, and pay — all without friction or confusion.
Rigorous Verification
CPA license numbers are cross-checked with the Professional Regulation Commission. We don't take shortcuts on trust.
Professional Growth
We invest in tools that help accountants attract better clients, manage engagements efficiently, and build a sustainable practice.
Join the AskAccountant Community
Whether you need expert accounting help or you're a professional looking to grow your practice — there's a place for you here.